The InBannerVideo format is all about generating video commercial views in an (existing) banner position. The commercial is placed in a banner position (standard display position such as medium or large rectangle / MPU) with a stationary frame.

How it works

The commercial is placed in a standard banner position (medium and or large rectangle) and has starting image (thumbnail). The viewer activates the video by clicking on the play button.

  • 1
    A website user visits a website and sees the video in a banner position.
  • 2
    Based on the starting image the viewer decides to start de video. The viewer can click on the video during and after playing


Clients that make use of our proprietary VMG Network for in-content video campaigns, get full access to our Campaign Dashboard. Campaign reports will show all regular metrics like video-starts, watch-through ratios by quartiles (starts, 25%, 50%, 75%, 100%) and CTR. In addition we also measure ad-request volumes, mouse-overs etc.


VMG saves all historic campaign data which makes it possible to benchmark campaigns on publisher and channel level.


A wide variety of reports can be accessed via the the reporting tool (periods, websites, geo, campaigns, devices etc.).


The VMG player is very easy to implement in publisher websites. The tag can be added to the website of served by the publisher’s adserver. Once the tag is placed VMG will activate the tag and configure the position.
 All VMG ad formats are built on HTML5 and is VAST/VPAID compatible.

  • HTML 5
  • VAST

Technical partners

Our technology and VMG Network are increasingly connected with a global (technology) partner network. These partners have been selected carefully and widely recognized as key players within the online (video) advertising eco-system. Together with these partners we are able to offer publishers, advertisers and media buying agencies essential additional services, innovations and additional options such as Programmatic Trading (SSP and DSP platforms) and mobile video ad serving.

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