ExpandableVideo

The ExpandableVideo format has a lot in common with the InBannerVideo format. However, the ExpandableVideo format doesn't play in the existing banner slots. Only when the web page visitor clicks or hovers over the banner, a transparent, layer will appear over the page with a video in the centre.

How it works

The ExpandableVideo format has a lot in common with the InBannerVideo and OnPageVideo format. However, the ExpandableVideo format doesn't play in the existing banner slots and is user activated. Only when the web page visitor clicks or hovers over the banner (for more than 2 seconds), a transparent layer, called a lightbox, will appear over the website. In this layer the video commercial will then automatically start playing. It’s a large format video and the layer offers several additional features like extra video content, downloadable content, pictures and so forth.

  • 1
    A website user visits a website and sees the video in a banner position.
  • 2
    Based on the starting image the viewer decides open the ad.

Dashboard

Clients that make use of our proprietary VMG Network for in-content video campaigns, get full access to our Campaign Dashboard. Campaign reports will show all regular metrics like video-starts, watch-through ratios by quartiles (starts, 25%, 50%, 75%, 100%) and CTR. In addition we also measure ad-request volumes, mouse-overs etc.

Insights

VMG saves all historic campaign data which makes it possible to benchmark campaigns on publisher and channel level.

Reporting

A wide variety of reports can be accessed via the the reporting tool (periods, websites, geo, campaigns, devices etc.).

Technology

The VMG player is very easy to implement in publisher websites. The tag can be added to the website of served by the publisher’s adserver. Once the tag is placed VMG will activate the tag and configure the position.
 All VMG ad formats are built on HTML5 and is VAST/VPAID compatible.

  • HTML 5
  • VPAID
  • VAST

Technical partners

Our technology and VMG Network are increasingly connected with a global (technology) partner network. These partners have been selected carefully and widely recognized as key players within the online (video) advertising eco-system. Together with these partners we are able to offer publishers, advertisers and media buying agencies essential additional services, innovations and additional options such as Programmatic Trading (SSP and DSP platforms) and mobile video ad serving.

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