The use of digital video advertising by brand advertisers increases worldwide and will continue to do so in the coming years. TV budgets are increasingly shifting towards online video. One downside however is the general lack of pre-roll inventory on premium websites.
Dedicated to finding solutions that will overcome this situation, Dutch company Video Media Group developed highly innovative digital video advertisement formats like InPageVideo and OnPageVideo for such premium publishers and brand advertisers. Thus filling the current inventory gap.
In the Netherlands these online video advertising formats have been attached to the proprietary VMG Network of premium publishers. Backed by the rapidly growing VMG Network our sales teams now work with both media agencies and direct advertisers to plan, book and execute successful online video advertising campaigns.
Video Media Group is a reliable partner when it comes to effective online video advertising formats. We have developed innovative outstream video advertising formats such as the InPageVideo running on our VMG Publisher Network. Our publishers are placed in channels based on target group and content relevance.
Offering a powerful reach of (local) audiences and premium editorial environments advertisers have access to their desired,specific quality audiences with previously non accessible premium publishers.
We are fully compliant with all existing (IAB) video-protocols such as vast2 and vpaid and we also comply with all known ad server systems used by publishers and media buying agencies. Programmatic buying is available through TubeMogul, Liverail, Adform, Google Adx, Stickyads, Altitude and Brightroll.
The Video Media Group team is continuously working on the development of new products and services in the field of online video advertising. Everything is developed in-house and thoroughly tested. Always keeping in mind a clear balance between publisher’s requirements, web visitor’s expectations and user experience, technical performances and advertising effectiveness.
At present InPageVideo is our most successful online video advertising format for advertisers and publishers. This makes much sense considering the elegant and natural way InPageVideo commercials unfold and positions itself within the heart of the article content.
InPageVideo Mobile is the next step in video advertising on mobile devices. It is an important step due to the growing mobile traffic we see with all publishers in our network. As with InPageVideo for desktop the mobile format plays in the heart of the content.
OnPageVideo is our latest online video commercial format that plays over the publisher’s webpage(s). This kind of format is sometimes also referred to as screen-ad or floating-ad. The OnPageVideo starts playing automatically when a visitor lands on or opens a publisher’s webpage.
The InBannerVideo format is all about generating video commercial views in an (existing) banner position. The commercial is placed in a banner position (standard display position such as medium or large rectangle / MPU) with a stationary frame.
The ExpandableVideo format has a lot in common with the InBannerVideo format. However, the ExpandableVideo format doesn't play in the existing banner slots. Only when the web page visitor clicks or hovers over the banner, a transparent, layer will appear over the page with a video in the centre.
Our technology and VMG Network are increasingly connected with a global (technology) partner network. These partners have been selected carefully and widely recognized as key players within the online (video) advertising eco-system. Together with these partners we are able to offer publishers, advertisers and media buying agencies essential additional services, innovations and additional options such as Programmatic Trading (SSP and DSP platforms) and mobile video ad serving.